136 | Building a Personal Brand AI Can’t Replicate with Lyrik Anselmo

 AI can write your captions and generate your brand photos. So what makes someone choose and trust you?

In this episode, I’m joined by Lyrik Anselmo of WorkPlay Branding to talk about building a personal brand AI can’t replicate. We get into why your perspective, lived experience, and the way you’re actually building your business are some of your most valuable content assets.

Lyrik breaks down how to document those moments without giving the internet unlimited access to your life. We also talk about the shift from treating content as another task on your list to building a system that supports your visibility, authority, and growth.

I loved this conversation because it offers such a practical way to show up as the expert you already are without making content your full-time job.

In this episode:

• How AI is changing what people value in a personal brand

• The difference between influential content and proximity content

• What to capture beyond the polished brand shoot

• Turning everyday business moments into content that builds trust

• Organizing your content so you and your team actually use it

Connect with Lyrik + WorkPlay

• Check out the new founding membership with Workplay

• WorkPlay on Instagram

• Lyrik on Instagram

Connect with Kat

• Follow Kat on Instagram

• Apply for the Flourish Mastermind

• Join us at Wealthy & Well Live