93 | Building a Fitness Empire, Overcoming Adversity & Navigating Loss with Elise Caira
This week I'm joined by Elise Caira who is the visionary behind Sweat Fixx, a thriving fitness studio with four locations, and co-founder of FIXXED, a pioneering recovery studio with two locations. Her entrepreneurial journey is marked by her commitment to launching and scaling her businesses without external funding, achieving profitability from the first month. Beyond her business achievements, Elise's personal journey through adversity, grief, and triumph is nothing short of inspiring.
In This Episode:
-The Leap of Faith: How Elise transitioned from a secure corporate job in accounting to opening her first fitness studio in just four weeks, and what motivated her to make such a drastic change.
- Scaling Success: The strategies behind expanding Sweat Fixx to five locations and the inception of FIXXED during a challenging time, all while navigating the complexities of pregnancy.
- Entrepreneurial Strategy: Insights into Elise's decision to start and scale her businesses without investors or outside funding, focusing on low-cost models and quick returns.
- Business Model Insights: A look into how Elise structures her businesses, from leveraging classes as a lead generation tool to the bulk of her profit strategy.
- Motivation for Expansion:What drove Elise to open multiple locations and how this strategy impacted her profitability and business growth.
- Navigating Personal and Professional Adversity: Elise opens up about her grief journey, including dealing with an incurable disease, the loss of a baby, undergoing IVF, and losing her mother to cancer. She shares how these experiences have shaped her approach to business and life.
- Resilience and Perspective:How facing significant personal challenges has influenced Elise's business philosophy and her ability to stay present during pivotal moments in her career.
CONNECT WITH ELISE
Instagram
CONNECT WITH KAT
Breakthrough Masterclass: The energy and strategy for your next quantum leap
