67 | Doing Good as the Competitive Business Advantage with Bessi Graham

Season #1

This week I interview Bessi Graham, an award-winning entrepreneur with over 20 years of experience working with business owners, governments, and large funding bodies to bring doing good and making money back together. Bessi works with established business leaders who want to build on their success and align their company with their values but are concerned about the impact of these changes on their bottom line. Showing them that they can do good and make money. In fact, doing good is the competitive advantage their business has been missing.

In this episode, Bessi shares with us:

- The true roots of business

- 3 focus areas for building your business model around doing good

- Why self-knowledge is critical for living a satisfying and fulfilling life/business

- Why how you actually make money is just as important as what you do with it

- How to structure an aligned charity event that makes a true impact


Website: www.bessigraham.com


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